Founded in Nenagh by Billy Hayes with a simple aim: create high-performance sportswear with innovative design for Irish teams and athletes.
Our story
Built for Gaelic games.
Built different.
Gaelic Armour is one of only four GAA-licensed inter-county kit suppliers in Ireland, designing and producing playing kit and leisurewear for clubs, counties and Gaelic communities around the world — all from our home in Nenagh, Co. Tipperary.

Our approach
Gaelic games first.
Always.
Gaelic football, hurling, camogie and ladies football place their own demands on kit. It has to perform through an Irish winter, stand up to the intensity of training and match day, and carry colours that mean something far beyond the pitch.
That is why Gaelic Armour was never built by adapting a generic sportswear range for Gaelic games. Every piece starts with the game itself — from county and club colours matched accurately, to dedicated underage sizing and garments designed for the demands of a long season.
And we keep that process close.
From our factory in Nenagh, Co. Tipperary, our team manages design, artwork, production and reorders under one roof. It gives us greater control over quality, consistency and turnaround — whether we are producing for an inter-county panel, a local parish club or a Gaelic games community on the other side of the world.
One factory. One standard. Built for Gaelic games.
What we believe
There is something special about wearing your club or county crest on your chest.
It connects the players on the field with the volunteers behind the scenes, the kit men and women, the coaches, the supporters and the generations who came before them. The crest represents more than a team. It represents community, hard work, pride and a deep sense of belonging.
We believe the garments made for Gaelic games should reflect those same values.
Every jersey and garment carries a club or county identity, and with that comes a responsibility we take seriously — to make it with care, to get the details right and to produce something worthy of the crest it carries.
Our story so far
Built in Nenagh.
Growing through the game.
Gaelic Armour has its own story — from a local sportswear start-up to a licensed inter-county supplier, county partner and, today, part of a wider sportswear group.
Gaelic Armour becomes Tipperary's first officially licensed GAA supplier and one of only four inter-county licensees, before expanding its Nenagh production facility.
Leitrim GAA becomes Gaelic Armour's first GAA county partnership — a milestone that takes the brand from club and code partnerships into inter-county kit.
Gaelic Armour joins Surridge Sport and SDL Trophy under SDL Sports Brands, adding wider group capability while keeping its focus firmly on Gaelic games.

In our words
“A county jersey has to survive a championship and a washing machine. Everything else we do follows from that.”
Design and production, Gaelic Armour
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